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AI tools for business builders. Scale up growth. Scale back complexity.
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WIP IT

Problem: You've been perfecting this for months but haven't launched. Ship the minimum viable version and iterate. Many "essential" features prove unnecessary once you launch.
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You've been perfecting this project for six months. Maybe twelve. It's almost ready—just needs a few more features, a little more polish, maybe redesign that one section. Meanwhile, competitors launched inferior versions and are capturing your market. The perfect solution sitting on your hard drive is worth exactly zero. But launching feels terrifying when it's "not ready yet."

WIP IT (Work In Progress IT) helps you release perfectionism and ship sustainably. (We named it after the Devo song because sometimes you really do need to "whip it into shape.") The tool identifies what's genuinely essential versus what's anxiety-driven polishing, showing you exactly where perfectionism is protecting you from feedback versus where it's just procrastination. It creates a healthy launch plan that respects both your standards and your sanity: what to keep for integrity, what to cut for momentum, and how to iterate calmly based on real user feedback rather than imagined criticism. The system helps you maintain professional pride while breaking the exhausting cycle of endless refinement that prevents your work from helping anyone. Your Work In Progress becomes work in the world, generating real value instead of sitting in perpetual revision.

Success Criteria: This tool succeeds when it helps you finally launch projects that have been "almost ready" forever, getting real market feedback that improves your solution faster than endless pre-launch perfection—no product management certification required.

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GameShifters

AI execution tools that enable online business builders to gain traction and momentum.

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