Ad Math Reality Check
v2.0.0
POWERED BY GAMESHIFTERS
Get a realistic ad campaign forecast. Avoid costly mistakes.
Why This Tool Exists
Successful advertising isn't about luck; it's about math. This tool helps you "do the homework" before you spend a dollar. By forecasting your campaign's costs against industry benchmarks, it helps you build a winning strategy from the start.
Many campaigns struggle or fail to be profitable because the underlying math (the LTV:CAC ratio) isn't viable. This tool gives you a realistic preview, helping you avoid costly mistakes and identify the real levers for success (like improving your LTV or choosing the right funnel) instead of just throwing money down the drain.
Example Scenarios
Select your industry to load relevant benchmark data (CTR, CPC, etc.).
Enter the budgets for this single campaign.
What you will pay *only* to the ad platforms (Google, Facebook, etc.).
What you pay *separately* for design, video, etc. (Enter 0 if doing it yourself, or estimate what your time is worth).
What you pay *separately* to an agency, VA, etc. (Enter 0 if doing it yourself, or estimate what your time is worth).
How many days will this one-time campaign run?
What do you charge per billing period?
Select billing frequency above first
For advanced users. Leave blank to use the industry presets selected above.
Overrides all platform CTRs. Enter as a decimal (e.g., 0.02 for 2%).
Overrides the "Direct Sale" funnel conversion rate. Enter as a decimal (e.g., 0.03 for 3%).
Ready to analyze across 12 platforms •
Analysis takes ~30-60 seconds
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